Rinsing Off Greenwash: Seeking Genuine Insights on Sustainable Investing

Every day, it seems like more and more companies are jumping on the ‘sustainability’ bandwagon. As someone who’s been passionate about the environment before it became trendy, I’m curious about the intersection between the environment., and investing. But let’s be honest, it’s hard to find genuine insights on sustainable investing amidst the flood of marketing material that seems to be everywhere at the moment.

I’m sure you’ve seen it too. Every other company is now touting their ESG (Environmental, Social, and Governance) credentials, promising not just good returns, but also a healthier planet. But is it all just greenwashing? Or can we truly align our investments with our environmental convictions without compromising returns? That’s the crux of the matter I’m grappling with, and I need your help to answer these questions.

Question 1: Is Sustainable Investing Just a Buzzword? We’ve all heard the term ‘sustainable investing’. But what does it really mean? Is it just a fashionable buzzword used to lure environmentally conscious investors, or is it a real strategy with the potential to generate profits while making a positive impact?

Question 2: Are Sustainable Investments as Profitable as Traditional Investments? This is the million-dollar question. Can we truly have our cake and eat it too? Can investments in green or ethical companies deliver returns comparable to traditional investments?

Question 3: Can Sustainable Investing Make a Real Difference? This is perhaps the most critical question of all. If we choose to invest sustainably, can we genuinely help fight climate change and make a difference to the environment? Or are we just making ourselves feel good while business carries on as usual?

While these are my top three concerns, I have other questions too. Can we trust companies that heavily promote their ESG efforts? Are they genuine in their sustainability commitments, or is it all just a clever marketing ploy?

I believe it’s high time we found some real answers. This isn’t just about making smart investment decisions. It’s about our responsibility to future generations. We need to leave this world better than we found it. But we also need to ensure that the steps we’re taking are indeed effective.

That’s why I’m asking you to share your thoughts and experiences. By taking a few minutes to [fill out this survey], you can help me and others cut through the marketing noise and get a clearer picture of sustainable investing. Your input is invaluable, and it could shape the direction of our future discussions on this critical topic.

This isn’t research for marketing purposes, I genuinely want to know what you think (note: I will share the results in an upcoming episode of the Everyday Investor).

Those no gift card for doing this survey, please please enjoy the following episode I did with Michael Salvatico, from S&P.

Let’s face it, the environment was worth caring about and will still matter long after other trends have come and gone. Our investments could form part of the solution, so long as it’s not contributing to the problem at the same time.  I look forward to hearing your thoughts.