At intersection of investing, innovation, and everyday life, you occasionally can observe the full life cycle of wealth, almost within a generation.

In this episode of the Everyday Investor, Carley Ellis, and Stu Potter talk about how an idea birthed after beers, hanging out with friends at the beach, led to a business that quite literally takes investing to new heights: StardustMe.

Thanks to people like like Stu Potter we can finally get to space for a fraction of the cost. The only catch is that it’s only…for a fraction of us.

Still, I can’t think of a better idea than going into space for my own final trip. As the ashes orbit the Earth in a state-of-the-art satellite, family and friends can track their loved one’s celestial journey using a mobile tracker. After about five years, the token containing the ashes will re-enter the Earth’s atmosphere as a shooting star, leaving no debris behind. This incredible service merges technology, space travel, and the human need for closure in a way never seen before.

StardustMe’s story began with mates enjoying a summer evening under the stars, discussing everything from constellations to space travel. Their conversation ultimately led to the inception of the company, which now provides a unique and memorable send-off for the departed.

Stu Tane Potter, our guest for today, has over 20 years of experience in various industries, including Māori business, financial services, health, education, research and development. His expertise lies in mātauranga Māori, business development, strategy, leadership development, executive coaching, high-performance team building, strategic human resource management, change management, and innovation. Stu is also a published children’s book author of “The Fish Story,” which incorporates te reo Māori.

During our conversation, we’ll delve into how the business started, what StardustMe is all about, and what’s coming next. We’ll also explore how building wealth through innovative businesses like StardustMe can be a phenomenal experience, particularly when leveraging cutting-edge tools like space travel and artificial intelligence.

As we discuss the ins and outs of StardustMe, we’ll consider how this innovative venture fits into the broader landscape of investing. While traditional investments like stocks and bonds may come to mind for most, businesses like StardustMe showcase the vast potential of entrepreneurial ventures in shaping the future and generating wealth.

In a world where technology and innovation are rapidly advancing, opportunities like StardustMe remind us that the sky is no longer the limit. Instead, we must think bigger and bolder, embracing the potential of space travel and artificial intelligence as powerful tools for building wealth and shaping the future.